The New York Times Company last week indicated would take steps to circumvent ad-blocking tools.
"As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call. "Nonetheless, let me make it clear that we oppose ad blocking."
Creating "quality news content is expensive," he noted, and online advertising is an important means through with media outlets fund news gathering.
"We are exploring a number of options -- including, but not limited to, technical solutions -- to mitigate the impact of ad blockers should the threat increase," Thompson said.
When asked to elaborate on what he meant by "technical solutions" to mitigate the problem, NYT spokesperson Eileen Murphy circled back to the CEO's statements.
Thompson's prepared remarks on ad blocking during the earnings call represent the company's public comment on the matter, she told the E-Commerce Times.
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